Importance of color selection in offices
Importance of color selection in offices
Throughout human evolution, an instinctual understanding of the language of colors has guided survival. This subconscious instinct significantly influences how we perceive our environment.
We instinctively react to any color we see. Whether we are aware of it or not, colors affect our daily behaviors. Stopping our car at a red light is one of the best examples of how our brain reacts to colors, as color becomes an automatic, intuitive response when used as part of a repeated, standardized system.
The use of color is based on the principle of cognitive consistency. Since people generally make decisions based on the outcomes of past events, we proceed when we see a green light. When there is no consistency to follow, people start to feel more uncomfortable and tend to prolong their decision-making processes. This situation is also known as cognitive dissonance.
As these very simple examples show, and as many studies have demonstrated, different colors have a significant impact on people's perceptions and senses. Colors can trigger memory, create interest, increase engagement, distract attention, or create a feeling of unhappiness. The more consistency there is in the colors used in our work environment, the more efficient people's actions in that environment will be.
Color of the office has a major impact on employees' overall mood
Whether it's a meeting room, an office desk, or a common area, the color of the work environment can affect employees' motivation, productivity, creativity, mood, and perception of the environment.
Many companies tend to use colors that match their corporate identities. This color usage initially starts at the reception to reinforce the brand perception desired in the eyes of the customers. However, colors are much more effective on the employees who spend a large part of their day in the said work environment. Based on the impact of colors on people's mood, an environment should be created that is inviting for customers and makes employees feel comfortable, even at home. Remember, no one wants to be in an environment that induces fear or anxiety. Therefore, when presenting a design idea for the work environment, the 'psychology' behind choosing a color should be considered.
By selecting suitable colors for your employees, you can create work environments that are both enjoyable and comfortable, offering excitement, happiness, and energy with colors that do not strain the eyes, while also creating a new atmosphere that calms, encourages thinking, and problem-solving. For this, take a look at the work environment for every level. Are the walls dull? Does it resemble a regular building rather than a productive and creative space? Conduct a comprehensive review from the executive office to production, and assess what your company's core activities require. Analyze very well whether your employees need to be innovative and creative, focus on completing tasks, or perform some physical work. By planning the color distribution for each department to increase employee efficiency, you will see the positive results reflected in the work due to the improvements in employees' mood.
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