Well-Being Is A Must
Well-Being Is A Must
Well-being is no longer a luxury, it has become a global economy worth 4.5 trillion dollars and continues to grow rapidly. To be a part of this growing market, brands need to diversify their product range with designs that meet their customers' expectations of well-being.
According to a global study by Ogilvy, the importance of well-being is increasingly recognized. The pursuit of well-being is opening up new expectations, goals, and horizons for companies, customers, and users, inspiring new brands, products, business areas, and experiences. With 77% of participants in the study stating that well-being is very important to them, companies are encouraged to develop strategies that align with this pursuit. Especially under the current pandemic conditions, consumers expect a holistic understanding and implementation of well-being from brands.
Well-being is not limited to just food or sports. It motivates individuals and brands to focus on more social and better purposes. This means moving away from being individualistic and even selfish, to considering the well-being of society. Brands embracing well-being are expected to not only focus on social, noble goals and the spiritual world but also to improve the physical world. Therefore, brands that adopt well-being are turning to simple, functional, ergonomic, and sustainable designs and approaches that promote healthier living for their users.
With the pandemic necessitating more isolated working environments in offices or forcing people to work from home, designing home-offices in line with the concept of well-being and ensuring physical comfort during these challenging times is crucial. Hence, every office item such as workgroups, desks, home-office products, and storage options must be simple, plain, comfortable, ergonomic, and sustainable. Office furniture designed with well-being in mind is important both for the image of brands in the eyes of employees and users and for creating healthy work environments.
The pandemic has once again highlighted the importance of well-being for us all. It's clear that designs supporting well-being should be preferred not only in our homes or offices but in all communal spaces. Users are increasingly gravitating towards designs that make them feel good, healthy, and comfortable, and are forcing brands to change. Design appears to be increasingly significant for everyone who wants a healthier life and to feel 'better.'
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