Key to productivity is the right color selection
Key to productivity is the right color selection
Many companies are increasingly interested in using colors to create productive, functional, and aesthetically pleasing work environments. Companies have now started to use colors strategically to enhance productivity in the workplace.
The principles of color psychology can guide companies in determining which colors to use in the workplace to inspire and influence their employees. Trends, cultural norms, and personal experiences can affect how people perceive and react to certain colors. However, some psychologists and academics observe that people, especially in the workplace, tend to react to different colors in a specific pattern. Based on this, it can be said that color psychology can provide certain benefits in the work environment.
Certainly, depending on the sector, specific colors can help employees complete their tasks more quickly by maintaining focus and staying positive, thereby increasing productivity. Moreover, some colors can stimulate the human brain to prevent feelings of boredom or burnout, helping employees stay more focused and motivated. Also, certain jobs can cause employees to feel overwhelmed; therefore, using calming colors can help employees stay relaxed and confident even when making important business decisions or as project deadlines approach.
Colors affect employee behaviors, productivity levels, moods, and attitudes
Visual ergonomics, as the science of developing a color scheme and matching colors, responds to the expected behaviors and attitudes in any environment.
Vibrant colors like red and purple activate adrenaline production in the body, increasing energy and creativity levels, while yellow and green tones invigorate employees. Pale colors neutralize mood with their calming and relaxing effects, while black, a bold and intense color, creates a powerful atmosphere when used in moderation.
The use of strong, contrasting colors in the workplace can be problematic because the eyes become tired and strained while trying to accommodate all the bright colors in the environment. Complex colors that make the work environment appear 'intense' can make tasks feel more complicated and difficult for employees. Introverted and generally more irritable and restless employees may react negatively to strong primary colors and contrasting colors.
Bright white is also reflective and strains the eyes. While a sterile feeling might be very suitable for a hospital, it's clear that it won't inspire an employee in any office. In environments where tranquility, clarity, and trust are essential, combinations of blue, purple, and green look both stylish and non-distracting. In production areas, a blue/green mix can provide calmness, freshness, and focus. Olive colors, especially in activities involving reading or working on written text, can enhance concentration.
Strategically using colors in the work environment can make a narrow corridor or office appear wider, a dark area brighter, a cool room warmer, or a warm area cooler. Determining the function of the workspace and the desired employee behavior will help in determining the best color combinations. Color selections considering their effects on employees will positively impact them.
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